Stop the press; American country music singer - songwriter Toby Keith has teamed for the millionth time with FoMoCo to promote the latest F-150 truck. This time, Ford has come up with the "Built Ford Tough Biggest & Baddest" sweepstakes that will see the grand prize, business-up-front, party-at-the-back, mullet-loving winner not only getting into a new 2009 F-150 truck, but also receiving an all-expense paid trip for him/her and three more buddies to join Toby for one weekend on his 2009-2010 tour.
But while we may be making fun of the Toby Keith sweepstakes, there is a logic behind Ford's decision. According to Kevin Schebil, manager, Ford Truck Communications, more than 60 percent of F-Series customers listen to country music. "Toby Keith is a third-generation truck man, and he's number one in the country music arena," Schebil said.
Schebil also said that many of the people who register for consumer promotions go on to request more information about F-Series trucks. "The Built Ford Tough Biggest & Baddest Sweepstakes already has generated more than 40,000 handraisers for us," he added.
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