Kia debuts KOUP Concept

(SEOUL) March 21, 2008 -- Combining youthful exuberance with a sporty and sleek design, Kia Motors Corporation today debuted the KOUP concept at the 2008 New York International Auto Show (NYIAS) during a press conference at the Jacob K. Javits Convention Center. Illustrating the shape and evolution of future Kia vehicles, the simple yet bold and aggressive KOUP exterior is complemented by its realistic and sleek interior design. Originating from the Kia Motors America Design Center in Irvine, Calif., the KOUP concept embodies Kia's philosophy of "Exciting and Enabling" with its balanced proportions and fluid design set to evoke an emotional driving experience.
　　　
"The Kia KOUP concept represents the future of the Kia brand and its dynamic vehicles that speak to our core philosophies," said Tom Kearns, chief designer of Kia Motors America (KMA). "Kia strives to appeal to the emotional side of car enthusiasts who seek adventure and want to take a leap into the future with style and advanced technology, and the KOUP effectively delivers."