Chrysler Group Celebrates Production Launch of 2012 Fiat 500 at Toluca Plant, May Also Produce Second Fiat Model in Mexico

Chrysler Group CEO Sergio Marchionne and Mexico’s President Felipe Calderon celebrated the start of the 2012 Fiat 500 production today at the Detroit firm’s Toluca plant in Mexico. The company invested $550 million USD, with the assistance of loans from the Mexican government, to build the subcompact model at the Toluca site.

Chrysler said the plant will build more than 120,000 examples of the Fiat 500 for export to the United States, Canada, and South America, as well as to China by the third quarter of 2011. The same factory also produces the Dodge Journey, which is shipped to the U.S. as well as its Fiat twin, the newly revealed Freemont that will be sold in Europe.

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Geneva Preshow: Fiat Publishes New Photos of Freemont Crossover

The star of Fiat's exhibition area at the Geneva Motor Show and the first Fiat-branded vehicle to come out of the partnership with the Chrysler Group is the new Freemont 7-seater crossover. It doesn't take a rocket scientist to see that the Freemont is a re-badged 2011 Dodge Journey, but if for whatever reason you weren't satisfied with the first batch of official photos, the Italians have just released a more comprehensive set that includes pictures of the interior as well.

We'll remind you that the Freemont is due to go on sale in Fiat dealerships across Europe from the second half of 2011. The Italian firm's newcomer will initially come with front-wheel drive and a Fiat-sourced 2.0-liter turbo with 140HP and 170HP, linked to a manual gearbox. By the end of the year, Fiat will also offer two four-wheel drive versions fitted with the 170HP 2.0 MultiJet diesel, and Chrysler's 276HP 3.6-liter V6 petrol unit. For more details on the Freemont, check out our previous story here.