VIDEO: SAAB Design Boss Jason Castriota Talks PhoeniX

We've already brought you the news on Saab's PhoeniX concept that's built on the underpinnings of the next 9-3 series and is on display at the Geneva Motor Show, but the Swedes have just released a video with the firm's new Design Director Jason Castriota giving us a tour of the 2+2 coupe.

In the video after the break, Castriota explains the PhoeniX's bespoke design features and its significance for the future of Saab product design starting off with the next generation of the 9-3 which is scheduled for release in 2012.

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Saab Reveals Wild PhoeniX Sports Coupe Concept at the Geneva Motor Show

The highlight of Saab's booth at the Geneva show is undoubtedly the PhoeniX concept car that previews design features and technologies that will be used by future Saab models. Based on the platform that will underpin the next-generation Saab 9-3, the PhoeniX was penned under the supervision of the firm's new design boss, Jason Castriota. According to Saab, it introduces an "aeromotional” design, which the company describes as the "the visual evocation of the aerodynamic design principles".

The sports coupe features dramatic details such as the rear-lateral winglets reminding of Saab's aeronautical roots and the jet canopy-inspired glasshouse. The front includes a new interpretation of the brand's signature three-port grille which is likely to be seen on future models, as well as the muscular hood.

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Saab's Geneva Motor Show Surprise is Sports Car Concept Called the Phoenix

When Saab first revealed its plans to debut a new concept model at the Geneva Salon a couple of weeks ago, the Swedish company did not release any details whatsoever about the study. And while Saab is still keeping its cards close to its chest, we managed to find out that the study is called the Phoenix and that it's a sports car concept equipped with a turbocharged petrol-electric hybrid powertrain. The Phoenix is the work of Saab's new design boss of former Bertone fame, Jason Castriota, and its main purpose is to preview the brand's next styling direction.

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Saab Shows More of the 9-5 SportCombi, Officially Confirms Concept Study for Geneva Salon

The rapidly approaching Geneva Motor Show is turning out to be a birthing room for Saab as the Swedish company is planning to launch two world premieres including the 9-5 SportCombi along with the unveiling of the modestly updated 9-3 Griffin range and the limited production 9-3 Convertible Independence Edition.

First teased on the Swedish firm's website last week, Saab today confirmed that one of the world premieres will be a never-before seen concept model conceived by a team under new design director, Jason Castriota, who is best known for his work at Pininfarina and for a short stint at Bertone where he penned the Corvette-based Mantide.

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SAAB to Celebrate its own...Independence Day on February 23rd

A little over a year ago, Saab's future was very much in doubt. GM was looking for a buyer for the Swedish brand and even contemplated closing down the Trollhattan plant. On the other hand, investors weren't exactly anxious to put their money on what they thought was a sinking ship. But, on the 23rd of February 2010, Saab's fate took a surprising turn for the better as GM sold the company to Spyker Cars, saving thousands of jobs and decades of tradition.

To celebrate the first anniversary from the sale, Saab will throw a massive party on February 23, 2011, turning its factory in Trollhattan into an entertainment arena. All 3,800 employees will have the day off and will be joined by dealers, suppliers, VIPs and media in celebrating Saab's rebirth as an independent carmaker.

The highlight of the event will be the unveiling of a special edition model, most likely the “Independence Edition” of the 9-3 Cabriolet. It might also be a good occasion to show the employees the concept car that Saab will premiere at the Geneva Auto Show. This car will be the starting point for the future compact Saab hatchback, which will be positioned beneath the 9-3 model range.

But Saab has other reasons to celebrate as well. “We’ve triggered the biggest new product offensive in Saab’s history with the launch of the 9-5 Sedan and the 9-4X crossover, the introduction of the 9-5 SportCombi later this year, and the arrival of a new generation 9-3 range next year,” said Saab's CEO Jan Ake Jonsson. Who would have dared thinking about that a year ago?

Saab to Show a New Hatchback Concept as well as Updates on 9-3 Range at the Geneva Salon

For Saab, 2011 will be a crucial year, one that could make or break the company’s success. In a statement made in January, Chairman Victor Mullen said he's confident that the automaker will be able to pick up momentum and achieve the projected sales volume of 80,000 units. But for that the Swedes need new models and it seems that they’ll deliver.

According to a press invitation sent out today, aside from the already confirmed and teased 2011 9-5 Sportcombi, Saab's Geneva Motor Show stand will host the premiere of a brand new concept model and either facelifted or special edition versions of the 9-3 range.

As previously reported, Saab wants to revive the 1950s 92 model, so it’s possible that the concept car will announce just that. Furthermore, a report on the Saabs United website claims that the design study will also showcase the brand’s new design language under Saab Design Chief Jason Castriota.

The enthusiast site also asserts that the updates to the 9-3 could be a special edition version of the cabriolet called “9-3 Independence Edition” to commemorate one year from the day Spyker bought Saab from General Motors (February 23, 2010), and a Griffin-badged variant of the sedan model.