New Aston Martin Virage gets its Video Debut

Aston Martin released the first official video of its new model series, the Virage. Available as a coupe or convertible, the latter called Volante, this new GT model fills the gap between the DB9 and the more exclusive DBS. Even though it's largely an upgraded DB9 (both esthetically and technically), the 497HP Virage is still impressive, especially when seen in action, blasting through winding mountain roads as it does in the video. Oh, and this time the music is right so you don't have to turn off the sound. Enjoy the clip after the break.

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Jaguar XK8 Costumed up as an Aston Martin DBS [with Video]

Is the Jaguar XK8 not good enough for you? Then how about turning it into something with a bit more pizazz like an Aston Martin DBS? At least that’s what an eBay seller is proposing in our latest replicar find. The DBS doppelganger is based on a 1998 Jaguar XK8 and was up for sale on eBay with a ‘Buy it Now’ price of $50,000, but received no bids.

Not surprising, given the fact that you can find examples of the XK8 for as low as $8,000, with KBB suggesting a retail value of around $12,000 for a pristine 1999 model with the same mileage (95,000 miles). Heck, for under 50 grand you can actually get a real Aston Martin as we found 2002/2003 DB7s going for around $45,000 on eBay. Photos and video follow after the break.

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Aston Martin Video Shows the V8 Vantage S on the Track

Aston Martin released the first driving footage of its new V8 Vantage S. Available as a coupe or a roadster, the S is more powerful than the standard V8 model, has a different gearbox and a track-oriented suspension.

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VIDEO: Aston Martin Rapide Sports Sedan Filmed in Kuwait

You never know when or where you're going to stumble upon a prototype model these days. This time some folks spotted a thinly disguised Aston Martin Rapide test car on the roads of Kuwait. Apparently the British automaker was performing hot climate tests on its forthcoming four-door sports sedan that is planned to get its first public outing at the Frankfurt motor show in September.

First seen at the 2006 Detroit auto show as a prototype model, the production Rapide is almost identical to the 196.9-inch-long concept study. Due to go on sale in the beginning of 2010, the Rapide is powered by a 6.0-liter V12 engine which is rated at 480HP, and linked to a six-speed ZF automatic transmission with Aston's Touchtronic control.

VIDEO: New Aston Martin Rapide Promo Films [Part 3]

Aston Martin has released the third and final part of its promotional trilogy “True Power Should Be Shared” starring the Rapide four-door coupe. There's less action in this film as our heroes drive towards their destination, wondering what they are transporting. Well, it turns out to be some kind of a time machine, which saves them from being killed in an ambush and returns them to Lisbon, where everything started. Not what we expected, but at least the Rapide didn’t get blown up. Hit the jump to watch the video.

VIDEO: New Aston Martin Rapide Promo Films [Part 2]

As promised, Aston Martin released the second part of a new promotional series of films featuring the Rapide sports saloon. Called “True Power Should Be Shared”, it’s a more of an action-packed sequel, showing longer driving scenes and a spectacular fight sequence, as the story gets more substance. Still, this is no James Bond movie, although seeing and hearing the British four-door coupe kind of makes up for the lack of originality. Video available after the jump.

VIDEO: New Aston Martin Rapide Promo Films [Part 1]

As part of its first foray into the digital campaign medium, Aston Martin will release three new promotional videos, featuring the breathtaking Rapide four-door coupe. Filmed in Lisbon, Portugal, the video follows a group of “agents” commissioned by a mysterious person to deliver a precious package, without opening it. A very Ronin-ish plot, we know.

The introductory part is available after the jump, while the second and third clips will follow on January 19 and 26, respectively.

“We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car”, Film Director Donnie Masters from Serious Pictures said.

VIDEO: Aston Martin V12 Vantage Meets Gulf DBR1-2 Racer

Aston Martin has released a new video to promote the connection between its road cars and racing models, and in particular, the firm's 6.0 liter V12 engines that sits at the heart of the One-77, DBS, DB9, Rapide and V12 Vantage but also the 2010 DBR1-2 Le Mans race car. The new footage shows the 517-horsepower V12 Vantage riding along Aston Martin's DBR1-2 LMP1 race car which competed throughout 2009 and 2010 having won the Le Mans Series in 2009 while taking three podiums in 2010. Watch the video after the break.

Lagonda Concept Crossover Live Photos and Video from Geneva

If there's one thing most will agree upon is that Aston Martin's conceptual attempt to revive the Lagonda brand with the blandly named Concept was one of the top attention-grabbers at the 2009 Geneva Motor Show. However, this was mainly due to the Concept's controversial (to say the least...) styling and because no one actually understood what the Mercedes-Benz GL-Class-based vehicle represents - Is it a sedan? Is it a crossover? Is it a mix-mash of ideas? If you're imaginative enough, maybe you can answer that question by following the jump to watch the video from the unveiling as well as live photos from Aston Martin's stand.