Lexus to Unveil New LF-Gh Concept Study at 2011 NY Auto Show

Next up on our motorshow calendar is the 2011 New York Auto Show in late April, where we’re expecting several world premieres, including a new concept car from Lexus. The Japanese automaker made the announcement today through its Twitter channels with a rather vague note: “LF-Gh: LF = Lexus Future. h = hybrid. G = ...”.

The company also stated in an invitation to the press that the concept “will present a glimpse into the future of Lexus design.” We’re assuming the ‘G’ stands for a prototype version of the next generation of the GS premium sedan but we’ll know more within the next couple of weeks.

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Infiniti’s 2012 M Hybrid Campaign Takes a Swipe at Lexus GS 450h

‘Remember’ is the name of Infiniti’s new campaign for the 2012 M Hybrid, which is set to launch in the USA in spring of 2011 with prices starting from $53,700. The 31 second spot takes us on a quick journey through the history of hybrids, beginning with the first hybrid car in 1888, to the hybrid patent in 1909, and through the hybrids of the 1970s on to today’s hybrid models including the Lexus GS 450h, which can be seen in the ad parked on the road.

According to Infiniti, the 2012 M Hybrid directly challenges “the notion that you can’t have great performance and great fuel economy” adding that its model is the only car in America that delivers 360 horsepower and 32 miles-per-gallon (highway) – combined fuel economy is rated at 29mpg.

There’s no mention in the commercial on the model that single handedly made hybrids a household word bringing the technology to the masses – we’re talking of course about the first generation Toyota Prius.

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Trapped Accelerator Pedals Come to Haunt Toyota and Lexus Again, 2.12 Million Vehicles Recalled in the USA

The Toyota Group may be off the hook over suspicions of unwanted sudden acceleration caused by software-driven throttles after the findings of the NHTSA-NASA study, but the Japanese automaker is once again making headlines over trapped accelerator pedals. Today, Toyota announced that it will conduct a voluntary safety recall of approximately 2.12 million vehicles in the United States to address accelerator pedals that could become entrapped in floor mats or jammed in carpeting.

More specifically, Toyota is recalling approximately 20,000 Lexus GS 300 and GS 350 All-Wheel Drive vehicles from the 2006-2007 model years to modify the shape of the plastic pad embedded in the driver’s side floor carpet. According to the company, if the floor carpet is not properly replaced in the correct position after a service operation, it is possible that the plastic pad embedded into the floor carpet may jam against the accelerator pedal and keep it from returning to the idle position.

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Lexus Issues Voluntary Recall on 245,000 GS and IS Models in the U.S.

Lexus has issued a voluntary safety recall involving some 245,000 cars in the U.S. because of a potential defect that may cause fuel leakage. The models affected by the recall include the GS300 and GS350 from the 2006-2007MY, the IS 250 from the 2006-2009MY, and the IS 350 from the 2006-2008MY.

The company said that due to insufficient tightening, the connection between the fuel pressure sensor and a certain fuel line could loosen over time, resulting in a possible fuel leak. No accidents related to the problem have been reported to date.

According to statement from Lexus' parent company Toyota, the firm's dealers will inspect the vehicles and if no leakage is found, will tighten the sensor with the proper torque. In case of a confirmed fuel leak, the gasket between the fuel sensor and the delivery pipe will be replaced and the sensor tightened. As expected, all operations will be conducted free of charge.

VIDEO: Lexus Sets the Bar High, Chains Four Cars on LS in New TV Ad

In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.

This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.

“It isn’t enough to just say that we pursue perfection, we want to demonstrate the great lengths we go to in our pursuit,” states Dave Nordstrom, vice president of marketing for Lexus.

“The new broadcast spot allows us to focus on the foundation of our vehicles, the chassis, and show its almost unbelievable strength. In fact, we feared that it would be so unbelievable, we invited a physicist and structural engineer to witness the shoot, to prove that it did, in fact, occur without the use of special effects or computer generated-imagery.”