Nearly 3 months after the start of production of the standard LFA, Lexus will debut the more track-focused Nürburgring Edition at the Geneva Motor Show in March. While we've known about the bespoke version of the LFA since May, 2010, according to the Japanese automaker, this is the first time that the supercar will be shown in public.
Available as a special package on the options list, Lexus will build a maximum of 50 Nürburgring Editions out of a total of 500 LFAs. The limited production model gets additional aerodynamic features and technical revisions to improve handling and downforce, increases the V10 engine output by 10bhp to 562bhp and speeds up gear shifts in the six-speed sequential transmission.
In the United States, the Nürburgring package is priced at $70,000 while a Matte black finish carries an additional cost of $20,000. The MSRP of the standard LFA is $375,000.
Owning a supercar like the Lexus LFA is not always a walk in the park. With 552HP on tap, it has enough oomph to get you in serious trouble and, given the $375,000 price tag and limited run of just 500 units, it would be a shame to wrap this beast around a tree. So, it’s definitely good news that Lexus will offer a driver development program for LFA owners that will run from March 8 to 15, at the Infineon Raceway in Sonoma, California.
Racing professionals will provide expert guidance during the one-day program, which includes theoretical and track lapping sessions, performance limit exercises and technical demonstrations.
“This program offers a unique opportunity to experience the 552 horsepower Lexus LFA supercar in its natural environment,” said Mark Templin, group vice president and general manager, Lexus Division. “Lapping Infineon and tips from the professional drivers will certainly enhance the overall LFA ownership experience.”
First presented as a concept model at the 2005 Detroit Auto Show, the production version LFA was finally shown in October 2009 at the Tokyo Motor Show. Still, it took another year until it went into production, with the first units being delivered in the U.S. last month. The entire batch of 500 units is expected to be delivered by 2012 and, according to Lexus, there are still a limited number of LFAs available for purchase.
In the videos below, you can see the reactions of one of the first owners to take delivery of the LFA (allegedly in Costa Rica), upon getting behind the wheel.
In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.
This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.
The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.
“It isn’t enough to just say that we pursue perfection, we want to demonstrate the great lengths we go to in our pursuit,” states Dave Nordstrom, vice president of marketing for Lexus.
“The new broadcast spot allows us to focus on the foundation of our vehicles, the chassis, and show its almost unbelievable strength. In fact, we feared that it would be so unbelievable, we invited a physicist and structural engineer to witness the shoot, to prove that it did, in fact, occur without the use of special effects or computer generated-imagery.”
At next month's Goodwood Festival of Speed that runs from July 3 to 5, Toyota plans to bring a variety of race cars led by the Lexus LF-A that will be making its first appearance on British soil. The V10-powered supercar will be joined by another competition Lexus, the racing IS F that competed along with the LF-A at this year's Nurburgring 24-hour endurance race.
Panasonic Toyota Racing will be back at Goodwood with the TF108, the last F1 Toyota to be designed before FIA introduced its current restrictions on wing sizes and additional aerodynamic elements. Toyota's F1 driver Timo Glock will be present at the event to drive the TF108.
The Toyota Sprint Series will be represented for the first time on the hill climb with the 700HP Fensport Celica GT4-X AWD. Other Toyota cars that will be on show (but won't compete) at the Goodwood event include Alain Prost's Andros Trophy Auris that features a carbon fibre bodywork and a tuned version of the Lexus RX 3.0-litre V6 engine, the Aygo Crazy and iQ Gazoo plus various rally cars such as the Group B Celica Twin-cam Turbo, Celica ST185, Celica GT4 ST205 and the WRC Corolla.
