Rolls-Royce Opens its Largest Dealership in the World in Abu-Dhabi

The United Arab Emirates are known for their love of superlatives, so it comes as no surprise to find out that the world's largest Rolls-Royce showroom has just opened in Abu-Dhabi.

Located in the Umm Al Nar area of the city, the new facility was unveiled in the presence of Rolls-Royce CEO Torsten Müller-Ötvös. The showroom has an area of 900 square meters (9,688 sq-ft) and can display five cars. The unit has an also new dedicated service facility, a coffee bar and a customer configuration lounge where future Rolls-Royce owners can specify their cars to their taste through a variety of color, trim samples and options.

Read more »

BMW Group Posts 21.7 Percent Increase in Global Sales in February

The BMW Group, which includes the BMW, MINI and Rolls-Royce brands, sold 111,720 vehicles in February 2011, recording a 21.7 percent increase over February 2010 (91,763 units) and setting a new record high for the month. For the year to the end of February, the German group’s sales volumes were 24.7% higher than in the first two months of the previous year, at 216,911 units compared to 173,913 in January-February 2010. Read more »

Geneva Preshow: Rolls-Royce 102EX EV Study Might Just have the Largest Passenger Car Battery...in the World

Rolls-Royce has pulled the wraps off the next vehicle in its EX concept series, the 102EX (AKA Phantom Experimental Electric). The 102EX is meant to gauge reactions and opinions from the firm's clientele, shareholders, and the general public in regards to a Roller with a non-traditional drive train. As the 102EX is strictly a concept, Rolls-Royce hopes to resolve any issues that people might have with an all-electric - or any non-traditionally powered - Rolls.

Going back to the RR playbook, customers are the most important people to the Spirit of Ecstasy. Therefore, the manufacturer wants to be sure that expectations are met, not too much extra effort has to be put into ownership ("acceptable range...without frequent recharging"), and a proper Rolls-Royce ownership experience is provided.

Read more »

VIDEO: A MINI Cooper S Powered by a Helicopter Jet Engine

Rolls-Royce and MINI may have the same owner, but the two iconic British brands have never been intended to cross paths. That was until a Texas-based firm called BMP Design decided to squeeze a Rolls-Royce Allison 250-C20B jet engine sourced from a helicopter in the back of a MINI Cooper S. Yes, that's right, just behind the front seats.

The consequences of this action are easy to imagine: the 420-horsepower, 400 lb-ft of torque RR engine drives the rear wheels, turning the MINI into a 4WD monster. Managing to drive the car is a major achievement, since the driver needs to balance the conventional controls with the separate levers that command the jet engine.

As you are about to see, the speed and the acceleration of this little rocket are mind-blowing. As is the noise coming from the turbine engine. Watch the videos after the break.

Read more »

Geneva Preshow: Rolls Royce Phantom 102EX with Full-Electric Drive

Rolls Royce will be showcasing a one-off, fully electric powered Phantom at the Geneva Motor Show on 1 March 2011. The British automaker said the car will serve as a working test bed to explore the feasibility of battery-powered Rolls Royce models in the near future.

“We have engineered the world’s first battery electric vehicle for the ultra-luxury segment,” said CEO Torsten Müller-Ötvös, speaking from the company’s headquarters in Goodwood. “With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future.”

The 102EX, also known as the Phantom Experimental Electric (EE), will go on a world tour in 2011 offering Rolls Royce owners and enthusiasts in Europe, the Middle East, Asia and North America the opportunity to test drive the car and share their experiences, thoughts and concerns directly with the company.

According to Rolls Royce, these include the 102EX's ability to deliver an acceptable range between re-charges and to operate in extreme weather conditions, as well as to benchmark reliability and quality against customer expectations.

“I must be convinced that any alternative drive-train we choose for the future delivers an authentic Rolls-Royce experience,” added Müller-Ötvös. “It must be a technology that is right for our customers, our brand and which sets us on a sound footing for a sustainable future.”

Rolls Royce said it will reveal photos and full technical specifications for the 102EX at the Geneva Salon on March 1.

100 Rolls Royces Take to the Streets of London to Celebrate Centenary of 'Spirit of Ecstasy'

A selection of one hundred Rolls Royce cars from all eras and generations including examples of Silver Ghosts, Silver Clouds, Silver Shadows and Silver Spurs, took to the streets of London on Sunday, February 6, to celebrate the centenary of the brand's famous hood mascot, the Spirit of Ecstasy. The hood ornament, also called "Flying Lady", was first fitted to Rolls-Royce models in 1911. It was designed by Charles Sykes and legend has it that the figurine was inspired by Eleanor Thornton, a co-worker of Sykes at the time.

“The Spirit of Ecstasy is a genuine icon, a graceful goddess who has adorned the prow of Rolls-Royce cars past and present,” said Rolls-Royce Motor Cars CEO Torsten Müller-Ötvös. “She is recognized the world over as a symbol for the pinnacle of automotive aspiration and is an inspiration to those of us working for the company today. The centenary drive was a fitting tribute to such an important figure for our company.”

The Rolls Royce drive started in Belgravia and ended at the Great Conservatory at Syon House in West London, making its way pass significant locations for the British brand including the birthplace of one of the founders of the automaker, Charles Rolls in Hill Street, Mayfair, the site of the studio where Charles Sykes is believed to have created the design of the Spirit of Ecstasy on Brompton Road and Berkeley Square, and the 21st century home of Rolls-Royce in London.

VIDEO: Rolls Royce Phantom Drophead Goes Donuts...

Looks like some uber-rich, uber-spoiled and probably uber-bored fellas found a new way to enjoy "The Spirit of Ecstasy". The 'richouligans' attempted to have a bit of slideway fun with a Rolls Royce Phantom Drophead Coupe at a parking lot by performing donuts around other parked cars. Not the best way to enjoy a luxurious behemoth with a kerbweight of close to three tonnes with fuel and passengers on board, but whatev. Video after the jump.

Rolls Royce Ghost / 200EX Online Configurator

The public debut for Rolls Royce's new, smaller-sized and lower-priced luxury sedan isn't due until the Frankfurt Motor Show in September, but nevertheless, the BMW Group-owned British firm has created an online configurator for the Ghost's preview model, the 200EX concept study. Judging by the most recent spy shots, there aren't any visible differences (at lease none of any importance) between the Ghost and the 200EX, so what you see here, is what you'll be able to get in a few months time.

If you feel like fooling around with the 200EX configurator that allows you to change the exterior and interior colors of the Rolls, click the link below and then choose 'Design' and after that, 'Visualizer'

Embarrassing Replica of Rolls Royce Phantom Built on BMW 750i V12 E32

This custom monstrosity of a Rolls Royce Phantom replica is based on one of the last elegant BMW 7-Series models, the late 1980s-early 1990s E32, and was found for sale on a Polish used car website. There are so many things wrong with the build that we don't know where to start, but the flashy Rolls Royce sticker on the steering wheel could take the prize for being the worst item on the car...

The Phantom clown clone is built on a V12-powered 750i with the seller asking a laughable €56,653 (around US$75,500 at today's exchange rates) for the car. More photos after the break.

Anything but Ordinary: Jeremy Westerlund’s Rolls-Royce Apparition

In my opinion, über-luxury sedans are a little bit staid. Yes, from an engineering standpoint they are all very impressive and the technology incorporated into them is often state-of-the-art. You have to admit, though, that very few of us would drool over a Maybach the way you’d drool over a Lamborghini. Even the unshakable Rolls-Royce Phantom, the last word in personal luxury, is a little...well, dull.

So when a student designer like Jeremy Westerlund comes along with a design as interesting and unique as the Rolls Royce Apparition, all you can do is stare. Here is a personal limousine that, if it were built, would be 23 feet long. A car that features yacht-like styling and mahogany inserts on the wheels.

Clever design features abound, like the spare wheel secreted into the bodywork at the front like 1930s Rollers, an open cockpit for the driver and the twin rear windows that mirror the shape of the headlights. It’s like something out of a science fiction film, and a heck of a lot more interesting than some of the so-called concept cars Rolls-Royce has show in the past five years.

Though don’t take my word for it. Voice your own opinion in the comments section below. Is Westerlund’s Apparition a styling triumph or a design disaster?

Source: Jeremy Westerlund via Autoblog