Rolls-Royce Opens its Largest Dealership in the World in Abu-Dhabi

The United Arab Emirates are known for their love of superlatives, so it comes as no surprise to find out that the world's largest Rolls-Royce showroom has just opened in Abu-Dhabi.

Located in the Umm Al Nar area of the city, the new facility was unveiled in the presence of Rolls-Royce CEO Torsten Müller-Ötvös. The showroom has an area of 900 square meters (9,688 sq-ft) and can display five cars. The unit has an also new dedicated service facility, a coffee bar and a customer configuration lounge where future Rolls-Royce owners can specify their cars to their taste through a variety of color, trim samples and options.

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Geneva Preshow: Rolls Royce Phantom 102EX with Full-Electric Drive

Rolls Royce will be showcasing a one-off, fully electric powered Phantom at the Geneva Motor Show on 1 March 2011. The British automaker said the car will serve as a working test bed to explore the feasibility of battery-powered Rolls Royce models in the near future.

“We have engineered the world’s first battery electric vehicle for the ultra-luxury segment,” said CEO Torsten Müller-Ötvös, speaking from the company’s headquarters in Goodwood. “With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future.”

The 102EX, also known as the Phantom Experimental Electric (EE), will go on a world tour in 2011 offering Rolls Royce owners and enthusiasts in Europe, the Middle East, Asia and North America the opportunity to test drive the car and share their experiences, thoughts and concerns directly with the company.

According to Rolls Royce, these include the 102EX's ability to deliver an acceptable range between re-charges and to operate in extreme weather conditions, as well as to benchmark reliability and quality against customer expectations.

“I must be convinced that any alternative drive-train we choose for the future delivers an authentic Rolls-Royce experience,” added Müller-Ötvös. “It must be a technology that is right for our customers, our brand and which sets us on a sound footing for a sustainable future.”

Rolls Royce said it will reveal photos and full technical specifications for the 102EX at the Geneva Salon on March 1.

Embarrassing Replica of Rolls Royce Phantom Built on BMW 750i V12 E32

This custom monstrosity of a Rolls Royce Phantom replica is based on one of the last elegant BMW 7-Series models, the late 1980s-early 1990s E32, and was found for sale on a Polish used car website. There are so many things wrong with the build that we don't know where to start, but the flashy Rolls Royce sticker on the steering wheel could take the prize for being the worst item on the car...

The Phantom clown clone is built on a V12-powered 750i with the seller asking a laughable €56,653 (around US$75,500 at today's exchange rates) for the car. More photos after the break.

2009 Rolls Royce Phantom and Phantom LWB Facelifted

With inspiration coming from the Phantom Drophead Coupe (convertible) and the Phantom Coupe, Rolls Royce revealed the 2009 Model Year Phantom and Phantom Extended Wheelbase. The facelifted Phantom limos are distinguished on the outside by a new streamlined front bumper that has been designed and integrated with a shallower grille, finished in stainless steel. Other new exterior features include LED door handle illumination and the fitting of 21-inch cast alloy wheels as standard.

Furthermore, the BMW Group owned British automaker offers two more wheel options, both manufactured in forged alloy and available in either painted or part polished finishes.

Inside, the rear passengers of the 2009 Phantom benefit from a new RCA component input which provides auxiliary audio and visual connectivity to the 12-inch monitors mounted within the picnic tables. Other additions include new front and rear door cappings with integrated grab handles and new bi-directional double reading lights in the C-pillar while the rar climate control, volume control and electric window switches have been repositioned and are now housed in a wood veneer panel in the door.

The subtly facelifted Phantom sedans will go on sale this spring.