Geneva 2011: Tata Pixel, a Four-Seater City Car Concept for Europe

Tata, the Indian maker of the Nano, made its way to Geneva with a new concept city car called the Pixel. At just over three meters in lengths, Tata claims the Pixel is "the most package efficient four-seater in the world," being able to "comfortably accommodate four adults".

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VIDEO: Tata Tries to Boost Nano Sales with New Ad

As previously reported, Tata Nano sales in India have dropped significantly in the past few month, with just 509 customers opting for the US $2,900 micro car, down from 9,000 in July. It seems that Indian buyers have higher aspirations and are moving away from the Nano, as the nation’s market is booming. Reliability issues and a few spontaneously combusting units didn’t help sales either.

To mend the situation, the automaker has extended the car’s warranty and launched a new TV ad, depicting the Nano as the most lovable thing of Earth. Hit the jump to watch the commercial.